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How the Owner of a Frozen-Yogurt Store Has Survived in a Volatile Industry

She opened her first self-service outlet when it was a hot trend. Then things crashed.

Yotopia owner Veronica Tessler poses for a portrait at Yotopia in Iowa City, Iowa on Thursday, April 28, 2022. Since opening the frozen yogurt shop in 2011, Tessler has built a loyal customer base in the college town. KC McGinnis for The Wall Street Journal

Veronica Tessler has seen the best and worst of the frozen-yogurt business.

When she opened her self-service yogurt shop in 2011, the dessert treat was one of the hottest food trends in the country. Several years later, though, the industry crashed. Hundreds of outlets—mostly franchisees—closed their doors.

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