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How Small Businesses Can Compete in a Heated Job Market

Smaller players are turning to different strategies to get—and keep—the talent they need

It’s often tough for small businesses to compete on salary. But a positive company culture can help win over job applicants. Illustration: Pete Ryan

Businesses of all sizes are struggling to find workers these days—but the hunt can be especially difficult for small companies, which must find ways to stand out among big competitors.

Some smaller players have found smart tactics that help them succeed in this tough environment. They are attracting and retaining talent by leveraging advantages that large corporations don’t have, and offering attractive lures that big companies can’t necessarily match. Here’s a look at some of those strategies.

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